Link building

“This post is an effort to help you get your blog out there in the most effective way possible. It’s a long game, so let’s make it as easy and fun as we can.”

“If you’re looking for quick wins, this post isn’t for you. But if you want to build sustainable growth over time through blogging, then read on!”

So why are links important? Links are one of the best ways to tell Google that your page deserves higher rankings than other pages that might have more backlinks but less content quality and relevance.”

Content Marketing Strategies

A few key seeding strategies will help to attract links and build the foundation of your link-building campaign. These include:

1) Guest Blogging – Find complementary websites within your industry, and then reach out to their respective owners requesting a guest blog post opportunity. Ideally, this post should be on an important topic related to your website.

2) Writing for Media Outlets – Be sure to search for content opportunities on relevant media outlets. This is a great seeding platform while also providing additional exposure.

The key with seeding strategies is to be targeted and provide value through quality content relevant to the seeding network (audience).

3) Email outreach– is a seeding strategy that can yield great results, provided you’re sending the right content to the right outreach contacts.

Inbound Links from Social Media strategies are about sharing relevant information with your audience and then seeding social signals back to your website. For example:

4) Content Sharing – The absolute foundation of link building is creating amazing relevant content. Once you’ve published your piece, make sure to share it across the web and with people who have an interest in your niche or industry. Sites such as Twitter and Facebook allow you to “share” your page with other users so that they can easily see what’s on your mind.

Create and Distribute Infographics

While creating an infographic might take a bit more time, it could prove to be an incredibly useful tool when it comes to link building. These visual representations of information are extremely popular with readers who can easily digest the information and share them on Twitter or other social media sites.

The content you create will be relevant to your industry and can often lead to great conversations, which in turn help spread the word about what you’re doing online.

Content Creation Connection and Collaborate with others – Often, people just want someone else’s opinion, insight, and expertise on something that’s already been discussed multiple times throughout their niche or industry.

Leverage the Broken Links Strategy

The broken link strategy to rank higher on Google may be the best way to go if you’re too busy writing content for your blog or a guest post or too busy running your business. Another reason for using this strategy is if you’re just starting out with a new blog and don’t have any relevant links yet.

Barry Schwartz at the Search Engine Roundtable, tells us in his article, “Broken Link Building: Does It Still Work?” that the broken link building strategy works best when there are more than 50 incoming links to your target page but less than 250.

Gather high-authority backlinks to your target page by getting SEO companies to do this for you – keeping in mind the authority of the SEO company you’re working with broken links building techniques.

Check Competitors’ Backlinks

If your competitors are doing better than you in the search engines, they are probably on the right track. You should be there too. Identify your competitors that you are neck and neck within the search engines.

– If they have been able to create backlinks faster than you, you might not be on the right track for effective blogging.

It is pointless to build links if they are building them faster than you. So what do you do? It’s simple: change tracks!

If your competitors have more quality backlinks than yours, then it is time to start creating better content so that people will want to link to your website rather than theirs. Do not worry about whether this blog post or that blog post has more links; focus instead on how many links are pointing at each competitor’s domain? Who has more quality backlinks?

If your competitors have many backlinks, you need to get busy and create an equally compelling site. That is the long game of link building; it requires patience and consistency.

Try guest blogging on competitor websites. Offer to write a relevant, quality article about their subject matter that includes links to your site.

Reclaim Links Through Social Mentions

An important topic in search engine optimization and social media is link reclamation. This means to fix 404 links and name drops that do not link to your blog. This is a great way to build your brand, establish yourself as the expert in your field and increase traffic to your blog when you are not actively building links.

The key behind link reclamation is to be everywhere when people mention you or topics related to your blog. The more these mentions have an active link back to your site, the higher up Google’s page rank algorithm will put you for relevant terms.

Although several SEO approaches exist, most SEO companies concentrate on content SEO efforts that involve writing high-quality articles with appropriate keywords and backlinks SEO. By getting involved in social media marketing techniques, it is easier for you to get involved in link reclamation after writing articles on topics.

How to Get Editorial Links?

Editorial links are the most important and valuable. Websites give these links without getting anything in return. If you want editorial links, you need to make good content for people to link to. It’s not easy to get, but it is the best.

You need to apply the following measures: You should read other blogs and figure out their strategy. Write content with more value than theirs. If you succeed, people will naturally link your blog to theirs because they want to encourage others for good stuff like yours. These links are expensive and hard to get, so use them only when needed or when you have no other choice (for example: if you can’t come up with engaging content). However, don’t waste time trying this unless you are sure that it’s worth it!

Here are a few steps to get editorial links:

1. Create the best content-  This is not possible unless you are a quality content creator and know how to write correctly. Alternative way – get an article from a native writer. The content will be industry-specific and good because an expert in that field wrote it.

2. Track your links-  You need to monitor backlinks because you have to know which backlink
gives you traffic. If the backlink has changed, you need to change your content accordingly so that people continue to link back. Use tools like Ahrefs, Moz, and SemRush to identify the links. You can also use Google Alerts, although it’s not as good as the first option.

3. Find Authority sites- These sites have high Domain Authority (DA) and high Page Authority (PA). If you can get a backlink from these websites, your website will benefit greatly. You can find these websites using Majestic SEO or Moz Open Site Explorer.

4. Contact the site owner-  This is the most challenging part because you need to contact the site’s editor and request a backlink. You need to make an impression and ensure that your content is good enough to be featured on their website.

5. Wait for a response- Most of the time, you will not get a backlink because the site owner will not reply, or they will say no. But don’t give up. Keep creating quality content, and you will eventually get a backlink from an editorial source.

Conclusion paragraph:

Links are one of the best ways to tell Google that your page deserves higher rankings than other pages that might have more backlinks but less content quality and relevance. The easiest way to get these links is through guest blogging, which can be done by asking someone who has a blog with good traffic if they would like to publish an article on their website about you or your company. Other strategies for generating high-quality link opportunities include participating in roundups where bloggers curate posts from different sources into one post, submitting press releases or articles related to topics relevant to your industry, making sure all of your images are tagged correctly so people can find them easily when using search engines such as Pinterest, Tumblr, Flickr etc.

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