Small businesses often don’t have the time or resources to invest in content marketing.
Without a content marketing strategy, your small business is at a disadvantage. You’re not reaching your target audience, you’re not building trust with potential customers, and you’re not generating leads.
According to Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content marketing is about more than just creating content pitch to journalist for guest posting. It’s about creating content that is valuable and relevant to your audience with the goal of driving profitable customer action. When done correctly, content marketing can help small businesses achieve their business goals.
The Benefits of Content Marketing for Small Businesses
There are several advantages of content marketing for small companies. The following are just a few of the most important benefits:
According to HubSpot, “content marketing costs 62% less than traditional marketing and generates more than 3 times as many leads“. This is because content marketing is a more efficient and effective way to reach your target audience.
Here are some more stats:
The average website content marketing campaign will cost an average of $1,300, but the average return on that investment is $2,200. This is a “59% ROI.
Build trust and credibility:
When you provide valuable information that is relevant to your audience, you build trust and credibility with them. This is important because people are more likely to do business with companies they trust.
According to a study done by Komarketing, “93 percent of the most successful B2B marketers say that their organization is extremely/very committed to content marketing.“
Increase brand awareness:
With content marketing, you can reach a larger audience more easily and effectively than with traditional marketing methods.
When you create valuable content, people are more likely to share it, which helps increase your brand’s reach.
Here are some stats:
48% of consumers trust brands they follow via social media.
53% of marketers agree that social media is a way to grow their business.
In a McKinsey survey, 87% of businesses stated that their social media strategy was improving their online reputation. 70% stated that their social media presence was helping them in some way to engage with customers and improve brand awareness.
You may generate leads and sales more quickly by producing content that is useful and relevant to your target audience. Content marketing can help you attract people to your website or blog, and then convert them into customers.
B2C companies that use content marketing generate 1.9x more leads than those that don’t. B2B companies that use content marketing generate 6.3x more leads than those that don’t.
Improve search engine rankings:
By creating quality content, you can improve your website’s search engine rankings and get more traffic to your site. Statistics show that companies that blog get 97% more inbound links. This helps you rank higher in search engine results pages, which leads to more website visitors.