Influencers to Guest Post on Your Blog

Guest blogging is a great way to increase your blog’s traffic and promote guest posts on social media. Guest posting helps you reach a broad target audience, improve your ranking, and generate more leads for your business. 

Here are eight tips that will help you attract influencers to guest post on your blog:

  1. Create an enticing guest blogger email that includes the benefits of guest blogging with you
  2. Offer them something in return for their time
  3. Provide them with high-quality content from other bloggers to use as a guest post
  4. Include a bio about who they are and why they should write about what they know
  5. Give feedback after guest posts have been published, so the guest blogger knows you read and appreciated their post!

 

1. Set your goals to Track and Measure Influencer

When you set your goals for working with influencers, it is important to choose those with solid results that you can easily track and measure. Some good examples include:

  • Direct sales
  • Website traffic
  • Social media mentions
  • Post engagement, rate/shares
  • Social media following increases

Influencer goals should consider the type of influencers you are working with, what your company’s message is and how much time you have. 

For example:

  1. If a blogger has 20k followers on Instagram, but there isn’t an apparent sales channel for their post content to drive traffic through, increasing website traffic might be a more realistic goal
  2. If you are a BtoB company and want to increase brand awareness, social media mentions would be an appropriate goal

When setting goals, always make sure you can track them. It will ensure that you can accurately measure your return on investment (ROI) and know whether or not your efforts are successful.

2. Identify an influencer in your niche

Finding an influencer in your niche can seem daunting, but it’s not as difficult as you might think. There are key qualities to look for when identifying an influencer: recognized expertise in a niche, an active and sizable audience, and the ability to engage with and influence that audience.

But how do you go about finding an influencer who meets all of these criteria?

You can use a few different methods, but the easiest way is to start by looking at your target audience. Who are they following on social media? Who do they respect and look up to in their industry? Chances are, there’s someone out there who meets all of the criteria we just mentioned.

You can use a tool like BuzzSumo to see how many people have shared their content and what type of content performs best with their audience. If it seems as though they’re producing high-quality information that readers respond well to, then you’ve likely found yourself an influencer!

3. Implement Reverse Guest Posting Strategies

  • Identify an influencer in your niche
  • Reach out to them and ask if they’d like to contribute a post to your blog
  • If they agree, work with them to create a topic that will be of interest to both of your audiences
  • Publish their post on your blog and promote it through your social media channels
  • If they share the post, it could result in some valuable backlinks.

Guest posting can be a great way to build links and exposure for your website, but what if you could get other bloggers to guest post on your blog instead? It’s called reverse guest posting, and it’s a strategy that can be just as effective – if not more so – than traditional guest posting.

4. Few Steps to Promote Your Guest Blog

  • Create a UTM link to track marketing campaigns.
  • Answer questions on Quora and connect with influencers through this platform.
  • Reach out to the influencer by sharing your blog post idea, creating a rapport and offering them exposure in return for their valuable insight/opinion.
  • Promote guest blogging opportunities through various platforms to attract the right target audience.
  • Include a list of your guest posting guidelines on your advert. This will help you connect with the right influencer and ensure that both parties are clear about what is expected from the collaboration.
  • Follow up with potential collaborators after they have had a chance to read your blog post and give you their feedback.
  • Keep a record of your posts and the influencers who have featured them on your blog, as this will come in useful when you decide which influencer to work with for future guest blogging opportunities.

Here is an example list of guidelines:

  1. Include details about what type of post they can submit.
  2. Set a minimum word count for their submission.
  3. Give them an idea of the tone and voice you are looking for in your guest blogging opportunities.
  4. Let them know how often they can post on your site (e.g. once every two weeks).
  5. Explain to them what will happen if they do not meet the submission guidelines (e.g. their post will be rejected, and they will not be able to submit a post in future).
  6. Mention that you will link back to their blog or social media profile to help them increase their exposure.
  7. Let them know how long you plan on featuring their guest post on your blog.
  8. If you have any other specific requirements, make sure to mention them in your guidelines.

By following these simple steps, you can promote your guest blogging opportunities and connect with the right influencers who will help you reach your target audience. Remember to keep a record of all the collaborations that you have formed. They will come in useful when you look to collaborate with influencers again in the future.

5. Writing an Effective Outreach Email

There are a few key things to keep in mind to increase your chances of success when it comes to email blogger outreach.

First, make the email hyper-personalized. Address the recipient by name, and show that you’ve taken the time to read their work and learn about them.

Second, show that you can relate to them.

Finally, give the value of linking back to your site within less than 80 wors.

Include a call to action, so they know what you want from them.

Remember: pitching the value of linking back in 80 or fewer words is key!

Here is an example:

Subject: Your work is amazing

Hey {recipient name},

I came across your most recent post on {blog post title} and found it to be insightful. I felt compelled to reach out with a compliment.

I’m the founder of {product name}, an email marketing company that helps people like you grow their business through email outreach. Our email marketing is customized to your needs, making it easy for you to reach the right person at the right time. We also offer tutorials and live training to make it easier for you to get started!

Feel free to reply if you have any questions about our company or product!

_______

Subject: Your work has caught my eye!

Hi {recipient name},

Thank you for your work. I’m {name} {title} with {company name}.

I wanted to reach out and ask if you might be interested in joining {sponsor company} as an influencer. We’re an email marketing company that helps businesses connect with their target audience through personalized outreach campaigns.

If you’re interested in learning more, please feel free to check out our website or reach out to me at {email} or {phone number}. I look forward to hearing from you!

All the best,

{name}

Also, it can be advantageous to include your social media handles so the influencer can quickly get in touch with you.

If done well, outreach emailing is a win-win for both parties! Outreach emails are one of the most critical parts of link building success because they make people aware that you exist!

If you follow these simple tips, your email outreach will be more effective, and you’ll see better results. Good luck!

6. Influencer Marketing Campaign

Now that you understand the benefits of influencer marketing, it is time to start your campaign.

The first step is to identify the right influencers for your brand. You will want to consider factors such as audience size, industry, and tone of voice.

Once you have identified a few potential influencers, it is time to reach out.

Reach Out:

When you first contact an influencer, start with a cold email describing your campaign and asking if they are interested in participating. Be sure to include any relevant hashtags or links and information about the compensation being offered for their services.

If the influencer is interested, be sure to negotiate to price. Often, influencers will have a set price, but you may be able to get a better deal if you are flexible on the dates of the campaign or the type of content they create.

Once you have agreed upon a price, it is time to add the influencer to your team.

Add Influencer:

Before you begin, ensure that both parties have a clear understanding of what they will be doing during the campaign. The includes defining how much time each party will spend on the project and when content should be delivered. It is also essential to have a contract that outlines the expectations and compensation for both parties.

If everything goes as planned, your influencer marketing campaign should succeed!

7. Balance New Voices with Your Content Approach

Now, more than ever, it’s important to have a content approach that balances new voices with your own. It is especially true if you want to connect and engage with your followers regularly. Keeping up with regular content completion and execution can be challenging, let alone finding the time to produce fresh content on a set schedule.

But with the right tools and techniques, it’s possible to bring in new voices while still maintaining control over your content strategy. Here are a few methods we use at Claver that you can try out yourself:

First, connect with influencers in your industry. These are people with large followings who are respected by your target audience. Reach out to them and try to partner with them on content that works for both of you—and then introduce their voice into your ongoing strategy.

Second, make it easy for others in your organization (even those without a solid social media presence) to contribute content regularly. Set up an email address specifically for content submissions, or create a dedicated Slack channel where people can share ideas and drafts. That will help you collect content from various sources without relying solely on your team.

Finally, use tools like Hootsuite to schedule and publish content automatically.

8. Measure Your Success:

There are several different factors to consider when measuring the success of your blog content. Here are some key things to keep in mind:

SEO: One of the main benefits of high-quality blog content is that it can help improve your site’s SEO ranking. Make sure you include appropriate keywords and tags in your content and measure the impact of your content on your site’s search engine results.

Thought Leadership: Quality blog content can also help establish you as a thought leader in your industry. Share your insights and expertise with your audience, and watch them take notice.

Engagement: Engaged readers are more likely to convert into customers. Ensure your content is engaging and relevant to your audience, and track reader engagement metrics like pageviews, comments, and social shares.

Lead Generation: Quality blog content can also help you generate leads for your business. Add lead capture forms to your content pages, and track the number of leads generated by your blog.

Conclusion:

 Influencer marketing is an exciting way to increase your brand recognition and reach. However, it can be difficult to figure out where to start when it comes time for you or your team to identify influencers in your niche. Luckily for you, we’ve created a step-by-step guide on how best to establish relationships with influential bloggers in the industry of your choice! We also provide some tips on reverse guest posting strategies that will help drive more traffic back into your blog post while simultaneously building up goodwill with other marketers who might one day want to do business together.

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