Link building is a crucial part of any SEO strategy. The problem with outreach, though, is that it can be difficult to get started for those who are new to the process. This post will teach you 7 ways to build links without outreach – but remember: outreach always works best in the long run!
Advanced (Outreach) Link Building Strategies:
Find your competitors and outreach to them using a message like this: “I saw that you shared [competitor name]’s article on [topic]. I’m sure lots of people in the industry would love to see some original content from you. Have a look at my new post on [topic]: it’s worth a tweet or a share! In other words, start by reaching out to people and building relationships rather than blasting thousands of outreach emails. Think about outreach as your first step when creating content, not the last one.
Discovery outreach: This is a great way for those who are new to outreach. Find websites that have linked to content similar to what you’ve created, and reach out to them with a message like this: “Hi there! I noticed that you shared [similar piece of content]. I’m sure lots of people in the industry would love to see some original content from you.
Guest Posting Campaign:
One of the popular outreach tactics is to launch a guest posting campaign. This way you can offer your content to various blogs and websites where it would be appreciated by their audience. However, outreach method requires some time since it requires searching for relevant opportunities that may not always exist on the first page of search results. Guest blogging takes time as well, but it can be extremely rewarding.
When you pitch a guest post idea to a blog, make sure that the blog is relevant to your niche and audience. You don’t want to waste your time (or the blog owner’s) by proposing a post about “dog training” when the blog is actually about “gardening”.
Resources and Links List Pages
When you’re creating a content piece, it’s always important to think about how you can repurpose that content into other formats. One strategy is to create a resources and links list page. This type of page is especially useful for link building outreach.
To create a resources and links list page, start by identifying high-quality content that is already available on the search engines. It could be a blog post, landing page or e-book you’ve created before. Then, create your own list of resources using this content by breaking it down into individual points and adding them to an email outreach purposes.
Broken Link Building
is a tactic that involves finding resources in your niche that are no longer live, recreating a version of the content and reaching out to webmasters who link to that content asking them to replace the broken link with a link to your newly created resource. It’s an outreach strategy where you can get backlinks from authoritative websites for free!
The first step is to find broken links. You can do this manually by going through a list of websites and checking whether the links are live or not, but there are also tools: Ahrefs, Screaming Frog, Wayback Machine, SemRush, and Google Webmaster that can help you with this process. For example, the Broken Link Checker plugin for Chrome will scan any website for broken links and show you a report of them.
Once you have a list of broken links, the next step is to recreate the content. This doesn’t mean copying and pasting the original article; you need to make sure that your content is high-quality and provides value to readers.
Business Directories and Local Citations (Listings)
If you are running a business for a particular niche or providing local services, placement on business directories is a must. Although you can only place nofollow links on these websites, this strategy has a positive impact on your search ranking, because it sends you potential customers, that have already found you for a particular purpose.
These directories involve a place where you can add information on your company, contact information, an address, and link to your website.
Some common directories are: Google My Business, Yelp, Yellow Pages, Trip Advisor, Apple Maps.
Make sure to outreach to these directories and build links from them – this will help improve your local citation!
are mentions of your site, brand, or related product and services on a published site that does not link back to your site. This can represent a missed SEO opportunity – so it’s important to outreach to these sites and try to get them to link back.
One way to do this is by using tools like Mention or BuzzSumo to monitor mentions of your brand, site or related products and services.
If you find an unlinked mention that’s especially valuable for outreach purposes – perhaps because the article is ranking well in Google search results or it has a high social media following – then reach out to them with this information. You can do so by using outreach tools like Ninja Outreach, BuzzStream, or Pitchbox.
Paid Linkable Assets SEO
campaigns are a great way to attract natural, organic links from other websites. Linkable assets can be digital or physical objects that have value and/or content specifically created to encourage linking.
Outreach campaigns for linkable assets work best when you’ve already got a lot of social sharing activity in place on your site because the goal is to get other sites to link back to your linkable assets. This can take the form of outreach emails to bloggers, influencers and journalists who may be interested in featuring things like infographic or tool roundups on their own site.
Linkable asset campaigns also work well when you’re able to find synergies between other companies/brands that are interested in cross-promoting one another. This can be a great way to get additional exposure for everyone involved and create opportunities for link building that are mutually beneficial.
As a marketer, you’re likely aware of the importance of links for SEO. But did you know that reciprocal links can be a valuable part of your link building strategy?
A reciprocal link is simply a link from one website to another in return for a similar link back. They’re often used as a way to boost site authority and SEO traffic. Reciprocal links are a quid pro quo, or “you scratch my back, I’ll scratch yours” situation.
Reciprocal links may sound like an easy win at first glance: you get two new inbound links for the price of one link! But there’s more to it than that; when done correctly, reciprocal linking can be a valuable part of your overall link building strategy.
The first step is to identify websites that would make good partners for a reciprocal link exchange. You’ll want to look for sites with high domain authority and relevance to your own site. Once you’ve identified a few potential partners, reach out to them with an offer to exchange links.
Be sure to include all the relevant information in your pitch, including the following:
– Your website’s URL
– The page on your site where you would like to place their link
– A brief description of your site and what it offers
– The anchor text you would like to use for their link (the text that appears as a clickable link)
– The anchor text you would like them to use for the reciprocal link on their side
– A date range during which you’d like to exchange links (e.g., “for one month” or “throughout 2017”)
If your partner agrees, make sure to include the link in your content somewhere.